DIGITAS: Office Fit-Out
Saatchi & Saatchi HQ, London
DIGITAS are a worldwide digital advertising agency owned by one of the world’s largest creative resource organizations. 11.04 were asked to design two floors of their London studios within the Saatchi & Saatchi HQ in
London. The appointment came at a chance meeting at the opening of 11.04’s design for DDS – opened by David Cameron MP. The design improved the companies efficiency by reconfiguring all meeting spaces and removing any unnecessary cellular offices, and creating team based workspaces to promote open communication and creativity. This approach also removed the need for expensive air-conditioning. The micro-budget was £37/sq ft and achieved a quality and drama rarely achieved on budgets of twice that amount.